Design numerous digital & print marketing elements that stick to the brand guidelines whilst reflecting the collection of the month.
DESIGN & APPROACH
With each new monthly collection comes a series of eDMs, social media posts, web banners, invitations, look books and many more marketing tools to entice consumers to purchase Cooper St clothing.
I draw inspiration from the various garments in each collection. Using patterns, colours, textures and the theme itself as inspiration I am able to create a consistency across all forms of communication. Taking visual cues from these elements and applying them across all forms of digital and print platforms to continue a unique conversation between the brand and it’s customers.
I enjoy the challenge of continuously finding new techniques and ways of reaching out to consumers through the same channels each week without being repetitive in my design solutions. The aim is to always portray a clean fresh and inspiring brand.