Create a product the shifts Gillette into a new category whilst supporting the same values and message.
DESIGN & APPROACH
G-Force is a protein drink that has taken Gillette’s ethos ‘The Best A Man Can Get’ on board, encouraging men to be their best physically fit self when paired with a good workout.
The ready-to-go product is for those always on the go, once finished the thick card wrap around can be removed & the bottle can be condensed to a third of the size, allowing for convenient storage and reuse.
The wrap around packaging transcends the sleek & sophisticated identity, using black to maintain a sense of luxury that Gillette aims for. Contrasting vibrant colours help to differentiate flavours & stand out from competitors on shelf. The subtle male silhouette reinforces the key message whilst the back panel explains how to reuse the bottle in a fast dynamic way.
Approx. 11cm x 8cm x 8cm