Design & produce a complete original alphabet & specimen guide that doubles as a promotional piece.
DESIGN & APPROACH
My initial sketches of ‘Holly’ drew inspiration from the contrasting strokes & weights of Bodoni with a combination of organic hand drawn characteristics.
Moving through the process as a group the typeface began to develop a personality of its own. A hybrid of structured serifs & hand lettering/display fonts. Our aim was to then develop a typeface with no straight edges, always having an element of movement & consistency.
The addition of the bell-like serifs & curves began to give it a fun & festive personality which reminded us of Christmas. Functional & informative we decided to create our specimen across three tea-towels capturing the nature of ‘Holly’ whilst displaying all the characters we had hand drawn & digital rendered.
Ensuring proportions, weights & tiny details were consistent across over 200 hand drawn characters was a tedious, laborious yet rewarding task.