The Cremorne Point Community
As a group develop a new identity for MacCallum Pool and Reserve using typographic systems.
DESIGN & APPROACH
As the area of Cremorne Point is populated by older generations it was important to develop an identity that would connect with on various levels and bring out the inner child of the locals.
Using a combination of history, fun, cheekiness, secrecy & cleanliness we created a mysteriously fun and playful Art Deco inspired identity.
This 1920s design approach throughout various elements captures the idea of MacCalum Pool & Reserve being a seaside secret. We wanted to highlight this because of its exclusive location.
By developing an identity that is true to the locations historic roots it creates a comforting space for the locals whilst fun and inviting to visitors - bringing life back into the area.