Design a new product range that is made of 100% fresh fruit.
DESIGN AND APPROACH
Dr Cotton On’s Punnets Full of Happiness & Energy provides a natural remedy for physical and mental issues adolescence face. Improving the health & well-being using antioxidants and vitamins in berries.
Each punnet is full of an emotion in which the berries are beneficial for. These emotions aim to provide a solution to how the consumer might be feeling.
As a product of the Cotton On Foundation it empowers people to make a difference in their lives & have the ability to make a difference in others simultaneously.
The wooden crate, illustrations, photography & hand-written typography brings a genuine organic & rustic approach giving a sense of being personally delivered. Bright colours & imagery of the different berries allows for quick & easy differentiation of the products within the range reflecting on both taste & emotion.
Approx. 10cm x 10cm x 10cm